Most people pick a financial advisor the way they pick a contractor, by going with whoever sounds confident. This checklist changes that.
Bring these 10 questions to any advisor meeting, including ours. If they can’t answer every one of them clearly, keep looking.
VIDEO 01 OF 03
“If the first thing they ask you is whether you’ve done a Roth conversion, I would get up and walk out of the office at that moment.” John Wells, CFA
VIDEO 02 OF 03
“There’s probably an upfront load somewhere between 4 and 5% that they’re going to put in their pocket as a commission.”
VIDEO 03 OF 03
“Fear and greed still drive the stock market. AI is not doing anything to combat those things.”
We wrote this guide to be used anywhere, including against us. Download it, bring it in, and see who answers every question without flinching.
01
Are you a fiduciary, and what does that legally require of you?
02
How do you get paid, and does any of that come from what you recommend?
03
Is your investment strategy built here, or from a corporate template?
04
How do you manage my portfolio through a downturn, specifically?
05
How will you get to know me before you start investing?
06
Will you work with my accountant and estate attorney?
07–10
Unlocked with download
No market noise. No product pitches. Just clear thinking on the topics that actually affect your financial life, from John and Beth directly.
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